Florence, 1860. The traditional birthplace of Italian culture and innovation was home to an Italian watchmaker named Giovanni Panerai. After establishing contact with the highest caliber Swiss horologists, Panerai opened the first watchmaker’s shop in Florence, on the Ponte alle Grazie. Thirty years later, Panerai’s grandson Guido would expand the business into the national market, as the Italian Royal Navy commissioned Panerai as their official supplier of high precision mechanisms.
After several decades experimenting with the creation of luminescent dials using zinc sulphide and radium, the Royal Navy commissioned Penerai to create a watch that could withstand extreme conditions. The Radimir was designed in response, and was subsequently mass produced. It wasn’t until 1993 that Officine Panerai began to create designs for the civilian market; and their durable, precise and professional timepieces were praised for their military efficiency.
A Sample From The Collection
- The Luminor GMT: This automatic titanium timepiece is the essence of masculinity. With an in-built anti-shock device and a Panerai personalized oscillating weight, it is one of the toughest watches on the market.
- The Radiomir Tourbillion: The patented platinum case and polished titanium bezel lend this watch a monochrome look. With a transparent sapphire crystal back, the precisely crafted mechanisms are on display.
- The Radiomir California: With a more civilian feel, this watch features a Panerai trademarked black dial with luminous Arabic and Roman numerals. The Panerai personalized strap consists of tan leather.
- The Luminor 1950: This historic design features a brushed 18 carat pink gold case with a sleek polished steel bezel. A perfect blend between military and casual, the strap comes in either calfskin or alligator.
- The Luminor Marina: This brushed titanium design was inspired by the original Luminor models of the 1940s. It features a black enamel dial with luminous hour markers.
Five Innovations from Officine Panerai
- In 1860, Giovanni Panerai founded Florence’s first watchmaker shop.
- By 1900, Officine Panerai had become the official supplier to the Italian Royal Navy.
- Between 1939 and 1993, Officine Panerai produced over 300 models for the Marina Militare.
- Hollywood actor Sylvester Stallonne purchases several Panerai watches for friends, increasing the brand’s popularity.
- 2005: Officine Panerai works alongside Ferrari to create four high-end luxury watch collections.
Learn More Officine Panerai
Casella Postale 17030
viale Monza, 259
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