Sotirio Bulgari’s birthplace, deep in the Greek Epirus, is located at the cross-roads between fantasy and legend; the mythical River Styx and the Temple of Zeus are hidden within these mountains. It was in these ancient valleys that the Byzantine silversmith’s art had been passed down from father to son for generations; and it was due to this legendary tradition of technical skill and classical style that Bulgari began his work as a jeweler and master watchmaker.

Bulgari’s philosophy was to challenge orthodox design with uniquely original aesthetics, combining them in an empire of beauty. The brand’s flagship store was opened in 1905 on the fashionable via dei Condotti in Rome, and quickly became known as a forerunner in high quality and innovative design. Over the following decades, the Bulgari jewelers and watchmaker cultivated their bold steel and gold character that is much imitated today.


Five Unique Bulgari Designs

  • The Octo Bi-Retro: This masculine jumping-hours watch features an 18 carat pink gold case and a black cloisonné dial. The look is completed with a black alligator strap.
  • The Serpenti Quartz: This unique 18 carat yellow gold watch is sculpted in the shape of a snake, perfectly designed to loop around the wearer’s wrist. The case is set with round brilliant-cut diamonds.
  • The Astrale: This stunningly feminine watch features a black satin strap and an 18 carat case set with round brilliant-cut diamonds and an array of rainbow gemstones.
  • The Gafica Retrograde: A bronze and titanium case encircles a black enameled dial on this robust timepiece. The display also features the phases of the moon in addition to time and date.
  • The Diagono: This funky, yet womanly watch features a steel and rubberized ivory case embedded with dozens of brilliant round-cut amethysts. Perfect for a casual lunch date or an elegant dinner.

Five Innovations from Bulgari

  • 1871: Sotirio Bulgari opens his first store in his home village of Paramythia.
  • 1902: Bulgari breaks with French tradition to embrace Greco-Roman and Renaissance design influences.
  • 1943: Constantin Bulgari shelters Jewish refugees during WW2, for which they would be awarded the title of Righteous Among the Nations.
  • 1970s: Bulgari crosses borders with flagship stores in New York, Paris, Geneva and Monte Carlo.
  • 2011: Bulgari leads the way for luxury philanthropy, donating €12M to Save the Children between 2009-2011.

Learn More About Bulgari

Via Condotti, 10 – Rome
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